What does content automation bring to your company?

Content automation may sound like a variation of marketing automation, but for many organisations it’s actually a game changer in how they communicate with their audience.

It takes the repetitive hassle out of your marketing process, makes customer contact more consistent and more personal, and finally gives your team the space to focus on creativity and strategy.

In this blog, we show what content automation can do for your company: for your marketing team, your organisation, and your audience. Spoiler: it’s all about more sales with less work.

For marketing teams, the biggest benefit is time savings. Where creating a newsletter used to take days – gathering content, rewriting texts, selecting segments, building variants, creating translations, etc. – it’s now often just a matter of minutes to drag the right content blocks together.

Once the newsletter concept is set up using our dynamic content blocks, there’s barely any work left to do.

Each week, the newsletter automatically shows your current offer based on the preferences and interests of each individual person. The blocks fill themselves, segmentation happens in the background, and as a marketer you have more time to work on the quality and creativity of your content, your strategy, your campaigns…

On top of that, the quality of your personalisation improves. Because your website, mailings, newsletters, etc. are fed directly by real-time data, they become more relevant.

A visitor won’t receive an email about a product or service they’ve already purchased, but a recommendation that matches their previous choice.

This level of precision increases engagement and conversion: customers recognise themselves in what they see, they get things that are relevant to them, and as a result you get a higher chance of converting and building loyalty.

In practice, organisations using content automation often see click-through rates that are 10 to 25% higher compared to generic campaigns.

For your organisation, content automation mainly means greater consistency. Your tone of voice and visual style remain intact, because all communication starts from the same building blocks.

But the biggest difference is felt internally: more sales, with less work. And finally time and energy to focus on new things, time to evaluate and optimise campaigns, room for strategic growth, and so on.

For your audience, that means less noise, more familiarity and more relevance. You show that you know them and that you consider their personal preferences and interests. In short: they get emails that are more interesting to read and that lead to greater engagement, interaction and conversion.