Find out on Wednesday November 23 from TivoliVredenburg, Holland Festival, De Singel, Ancienne Belgique, STUK, the Concertgebouw Orchestra and Dutch National Opera & Ballet how it can be done better:

  • Do you still have a lot of manual work for every performance?
  • Still working with a lot of Word and Excel documents?
  • Does your fundraising create more frustration than income?
  • Do all your different target groups just see the same communication?
  • Is your current software rather counteractive than helpful?

Register now for our free event and discover how you can develop a high-performance, digital cultural organization that frees up more time for the real work.

Both in terms of your internal organization and in contact with your target audience, sponsors and donors.


Date: November 23, 2022
Reception from 12 noon
Event program from 12.45 to 17.00 hrs
Place: Nationale Opera & Ballet Nederland, Amstel 3, 1011 PN Amsterdam, The Netherlands
Price: Completely free

Places are limited!

After this event you will know how:

  • digital tools can be used for a lot of work behind the scenes.
  • to apply personalized marketing and automation to present each target group with an individual and relevant offer.
  • to make the internal operation smoother with smart processes.
  • to make fundraising creative and efficient.


Reception from 12.00 o'clock

Start at 12:45 PM

Session 1 - from 1pm to 1.30pm

How to you remove chaos from your program?

Pierre Van Diest, Business Director of De Singel

Pierre Van Diest of De Singel will show how they bring all the information needed for efficient internal operations together in one place. From program planning, to plan people and material, from room rental to budget follow-up, to digital asset management and even driving the website. Everything is contained in 1 modular, high-performance, online platform. And that has its advantages.

Session 2 - 1.30pm to 2pm

Budget management module as right hand

Klaus Ludwig, Business Manager at STUK Arts Center

Klaus Ludwig found that if he wanted insight into the current financial status of the projects, he could ask the accounting department could provide this a month later. At that time, most invoices had been paid or received. Unfortunately, this was often too late to implement the necessary interventions. That's why Klaus, together with Sparklink, developed a budget management module that helps allocate budget; and tracks income and expenses before they are processed by the creditors. Discover how Klaus and his programmers keep their finger on the pulse and can intervene immediately when budget threatens to deviate.

Session 3 - 2pm to 2.30pm

Fundraising 2.0 - the practical organization in the digital age

Arthur Augustijn of the fundraising and relationship management team at the Concertgebouw Orchestra Amsterdam.

Financing is a challenge for any cultural organization, large or small, subsidized or not, profit or non-profit. When done right, fundraising can generate new income and contribute to the mission of your organization. Find out how the 360° view of customers helps build lasting and profitable relationships.


Session 4 - 3pm to 4pm

Personal communication at AB: every fan a tailor-made program

Ward Cannaerts, Head of Marketing at Ancienne Belgique

Ancienne Belgique likes to communicate personally and relevantly with its visitors. That is why everyone recently received their own version of the newsletter that:

  • only list those artists that you like to hear
  • does not show events for which you already have tickets again
  • let you know which of your favorites on Spotify are coming up soon.

Curious about how Ancienne Belgique compiles such super personal and relevant newsletters completely automatically? Then take a seat in the front row of this session.

Session 5 - 4pm to 4.30pm

Panel discussion

Moderator: Geert Schoonackers, Digital Solution manager at Sparklink

Panel discussion with Gaby Sakkers, Advisor Information Management at TivoliVredenburg, Norbert Bode, Head of Communication & Marketing at Holland Festival and Just Van der Horn van den Bos, Data Manager from Nationale Opera & Ballet share their experiences in the search for and implementation of the new software applications from Sparklink and Salesforce.

Session 6 - 4.30pm to 5pm

Mike Verledens, CEO of Sparklink
Antony Van Hoeven, Director Benelux

About how worldwide supports more than 50,000 non-profits in achieving their mission through extensive knowledge sharing and customized rates for access to Salesforce's software solutions. Antony Van Hoeven explains how this actually works. In addition to working smarter and more efficiently, and the associated economic impact, there is also an increasing effect on the general job satisfaction of employees. The content of the work becomes more interesting, people have a greater sense of overview and control. Working together becomes more pleasant. Mike Verledens explains this on the basis of a number of concrete examples.

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Register for free