AI Friday Sales

Your sales team already works hard. With AI, they will soon work smarter too.

We’re kicking off with ‘AI for Sales’. That’s also where the biggest gains are to be made - literally and figuratively. (forgive us the en dash)

Who is it for?

You are a business leader or you lead a sales team. Most of all, you are done with “just ChatGPT’ing”.

You do not need to be technical, but you do need a good view of the processes within your department.

Practical details

DateFriday 7 August 2026
Time9:00-10:30
LocationOrteliuskaai 2, 2000 Antwerp
PriceFree
SlotsLimited to 20 participants

AI Friday - Sales

Your sales team already works hard. With AI, they will soon work smarter too.

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Sparklink & Wannes

For this session, Sparklink and Wannes are joining forces. Wannes is an AI expert who helps companies translate AI ambitions into concrete results. He combines strategic insight with a strong focus on execution, so organisations do not get stuck in planning, but actually take steps. His message is clear:

Wannes De Loore, AI expert at Sparklink

There is a gap between AI dreaming and AI doing. I am building the bridge. Without you having to explain it.

We see many SMEs dreaming of the possibilities of AI, while simultaneously drowning in implementation. In practice, little changes.

Expect an inspiring session full of practical insights, relatable examples and concrete tools to start using AI smarter today.

Program

  • Insight into which processes in your department you can already improve or even automate today
  • 4 concrete cases: lead research, AI outbound, call prep + CRM, quote generation
  • An open Q&A with experts who honestly share what works, what doesn’t work, and where the limits are today.

Cases

Curious which of these 4 delivers the fastest payback for your sales team?

  • From research jungle to AI pipeline

    The average B2B sales rep loses 4 hours per week searching for, qualifying and screening prospects, and still chooses too often based on gut feeling.

    AI does that in minutes, based on fit, intent and real-time signals. We show you how to build an AI pipeline that decides every day who is worth pursuing, and where tools like Bizzy, Surfe, Lemlist, Claude, Clay, n8n, Apollo and Salesforce can help.

    You focus on the conversation. AI handles the preparation.

  • From cold email to warm conversation

    Cold outreach with copy-paste no longer works. Nobody can personally write to 50 prospects per day.

    AI to the rescue: it reads LinkedIn, scans press releases and job postings, and delivers an email per prospect that fits only them. For Flemish companies, the fastest way to do professional prospecting at scale.

    AI gets you to the table. You close the deals.

  • More conversations. Less admin.

    Before every conversation, an automatic briefing so you are quickly fully up to speed again. During the call, AI listens along, summarises, recognises objections and buying signals.

    And after the call: a written summary with clear next steps, and your CRM automatically updated, … . 64% of sales reps win back 1 to 5 hours per week this way.

    AI remembers everything. You focus on the person opposite you.

  • Better proposals, in a fraction of the time

    The most important sales document is often the document that sits for days. A well-designed AI solution can really help here! It reads the call report, matches it with your product catalogue, pricing rules and previous proposals, and delivers a draft proposal within minutes, in your tone, with the right customer cases included.

    Up to 90% faster proposal cycles, but above all: often simply better proposals! And therefore: higher win rates!

    You sign the deal. AI wrote the proposal.